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What is Email Marketing?

 

An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.

 

People often find building an audience to be most challenging, but all this hard work can be done for nothing if the campaign is not carried out correctly.

One of the big advantages of email marketing is that people still use email widely. In fact against popular opinion, a recent study revealed that, 90% of adults and 74% of teenagers still use email regularly.

This makes email marketing the perfect tool for building customer relationships to help you generate leads and sales.

But before you run a successful email marketing campaign, you’ve got to do some prep work, so you’re primed for success when you finally send that first email.

View our blog on how to Run a Successful Email Campaign