Gathering a bunch of customers, and sending out regular updates from your business is only the first step in building a successful communication platform via email. The retention of your subscribers depends heavily on your ability to offer value in your messages to current, past and future prospect customers.
Sting Consulting Group believe the following steps are crucial when intending to entertain and provide informational value that convert to leads and engagement in your content.
1. Build a Targeted Email List
The most successful email marketing campaigns start with an email list full of qualified leads that are interested in what you have to offer. The best way to build a targeted email list is to convert your website visitors into subscribers.
Create content, such as resources or discounts on your website that are affordable and deliverable only via email. This simple tactic provides value to both parties, and gets you started on a mailing list drawn from categorical value offerings (allows you to segment your audience as it builds)
2. Know Your Goals
All good business development starts with setting goals, and email marketing is no outlier.
To run a successful email marketing campaign, think about what you want to achieve. Typical goals for an email marketing campaign include:
Welcoming new subscribers and telling them about your business and values so you start to build a relationship with them. This can then be followed up with a new goal as the relationship progresses'
Segmenting your subscribers so you can send more targeted email marketing campaigns.
Boosting engagement with your content and your business, whether that’s promoting a webinar or trying to make an initial sale.
Nurturing existing subscribers by providing something they’ll value.
Re-engaging subscribers who haven’t been particularly active without pushing them further away.
3. Optimise your Messages with Available Technology
The 'best email marketing services' have tools to help you create more successful email marketing campaigns. Look for features like:
Easy campaign creation and automation, including templates and workflows. Integrations with software you already use, like WordPress and Shopify. Ways to segment your audience and In-depth analytics on email campaign performance.
Automated features on Mailchimp (and most email platforms) will help you schedule transactional emails and blog-driven updates, respond quickly to customers, and create and deliver promotional and relational emails. These are all good ways to build success with email marketing. We definitely recommend the use of email platforms such as Mailchimp. They're affordable, used by both small and large business', and have unlimited possibilities for online growth.
Sting Consulting Group offer affordable Email marketing creation and management. Our team of designers, strategic and creative, and analytical experts have multi-industry experience in automation and lead generation from this process.
4. Plan a Series of Emails and Follow-Ups
Once you have established your goals, type of value proposition and audience for your campaign, create a series of emails, reiterating your main agenda, but with different touching points to cover all your bases.
It is beneficial to note down:
1. Email Frequency, and whether each audience requires different amounts.
2. A rough idea of content - ideas might come and go, don't be afraid to note it all down, and touch upon each idea in the production stage.
3. The actions you want subscribers and viewers to take from your Email.