Defining Your Target Market

Sting Consulting Group considers 3 scales of important consumer groups when defining your advertising niche. These all lead to different funnels that will counteract with results dependent on your business' objectives.

The Person That Will Pay You – Who wants or needs your product or service? Whose problem does your product solve?

The Person That Influences The Person That Pays You - Influencers include any person that holds another person’s attention in some way. It might be a business partner, industry people, mentors or clients.

These people hold attention and influence the decisions that your target audience makes ​- and that’s why you need to pay attention to the influencers. If you can earn their trust, their approval then you can win them over and they can influence the person that will pay you.

Your Supporters ​- These are the people that support you to achieve your goals. Supporters include family members, friends, colleagues, co-workers, mentors and anybody that can offer support as you work your way to success.

Contact us today to book an Facebook, Google and Instagram Advertising consultation, to better your business with SCG.