• Sting Consulting Group

Creating a FOCUS on your website

Updated: Nov 16, 2019



We've covered the demand for a website alongside the initial existence of your business, but we now would like to profoundly discuss the elements that should be made prominent, and a central focus going forward.

​Every business has its goals and intentions behind its online activities, but tailoring your websites design to encapture what and how you want your targeted customers interaction with your site often goes amiss.

Sting Consulting Group specifically allows your business to connect with the consumer by asking some of the following questions in the creation process.

Do you want to generate leads and point them towards a number to call you on? - If so, allocate your phone number a location on every page where they are prompted with it around every corner.

Is the location of your business a focal point in generating frequent in-store visits? (ie. if you operate in a busy environment and awareness of location is your only constraint) - Put a pinned map on the landing page to minimise confusion and defer-rates when the contact page is not visible enough.  ​ Do you want to focus solely on your business' products?  - Simplify the landing page and promote best sellers, limiting distractions surrounding them.

There are no limitations in the design options that Sting Consulting can focus on to enhance your business.

UP NEXT: SCG's 3 Scales of Important Consumer Groups



For more information on what we can do for you, contact us today for a free consultation!

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